通过更具创意的广告,让企业和品牌现有和潜在的新客户留下难忘的印象。 企业可以让顾客们更深入地了解公司的目的、价值观和用意。有创意的动画广告让客户更清楚地了解公司所提供的服务和产品，以及公司如何可以帮助客户

When you’re dealing with a complex idea or product, trying to explain it solely in text form can be very challenging. Depending on the how the copy is written and how technical it is, the audience may or may not connect and engage with it. Copy and flat images doesn’t always bring an idea to life as well as an animated video does.

Animation is a great way to convey technical and complex idea or message in the form of a short story

当您处理一个复杂的想法或产品时， 根据点子的编写方式以及它的技术性，如果试图仅以文字形式对其进行解释是非常难的，观众可能不明白或者不了解您要表达的。用普通设计图片并不能像动画视频般生动吸引。

动画是一种以短篇故事的形式传达想法或信息的最好方法

When users see video content on a website, they are 100% more likely to spend more time on that website than bouncing off it. What’s more, 64% people are more likely to complete an action, whether that’s fill out a contact form or complete a purchase, once they’ve watched a video.

If you use animation to explain the benefits of your product or service to the user, they are more likely to watch the entire video than read that content on your website. This consequently allows your message to get across in an engaging way, whilst the user learns more about your business. Adding a call to action at the end of the video is a great way to drive them to take further action.

当用户在网站上看到视频内容时，他们在该网站上花费的时间比从网站上退回的时间要高 100%。 此外，64% 的人在观看视频后更有可能完成一项操作，无论是填写联系表格还是完成购买。

如果您使用动画向客户解释您的产品或服务的好处，他们更有可能观看整个视频，而不是阅读您网站上的内容。 因此，这可以让您的信息以一种引人入胜的方式传达，同时客户可以更多地了解您的业务。 在视频末尾添加号召性用语可以促使顾客们采取进一步行动的好方法。

In the same way that animated children’s films and cartoons aim to grip attention through entertainment and creativity, marketing strategies also aim to grab attention using these techniques. Animation is often used for entertainment rather than being thought of a marketing tool, therefore consumers are more likely to pay attention to animation rather than traditional ads.

Not only is animation a great way to tell a story and connect to your audience – animation is full of endless possibilities, it doesn’t need to be realistic or accurate, it can be fun, imaginative and creative. It’s a great way to show off your brand personality

    动画与儿童电影和卡通旨在通过娱乐和创造力吸引注意力的方式相同，营销策略也旨在使用这些技术来吸引注意力。 动画通常用于娱乐而不是被认为是一种营销工具，因此消费者更有可能关注动画而不是传统广告。 

   动画不仅是讲述故事和与观众建立联系的好方法——动画充满了无限的可能性，它不需要真实或准确，它可以很有趣、富有想象力和创造性。 这是展示您的品牌的好方法